SMS Marketing consists of sending transactional messages or promotional campaigns for marketing purposes using messages composed of a text of up to 160 characters via an SMS (Short Message Service) messaging service. These messages are primarily intended to communicate offers, updates, and urgent alerts to people who have consented to receive these messages from your business through their mobile phones.
In this article, we’ll cover everything you need to know about SMS marketing and give you an idea of how it can improve your overall digital marketing strategy.
Why is SMS marketing effective?
SMS is one of the most useful and effective marketing channels available to you, for several reasons:
– Smartphones are everywhere:
With nearly 80% of French people owning a Lithuania WhatsApp Number List in 2021, texting is a great way for your business to directly reach a huge number of customers.
– Complete your email marketing:
While email marketing and SMS have many similarities in their strategic implementation, they work much better in tandem because they are complementary. You can use SMS to send instant notifications to your contacts, while emails allow you to deliver longer content.
– High engagement rates:
SMS engagement rates are huge compared to email, with 90% of SMS messages read within 3 minutes of receipt. This makes SMS a useful and easy solution for delivering information to your customers or prospects, with a high success rate.
How SMS Marketing Works
Messages for SMS marketing are sent from “short codes” as opposed to full phone numbers. These short codes are generally 5 to 6 digits long and can be associated with a sender or shared between several senders.
There are two main types of messages you can send in SMS marketing:
– Campaign messages:
Campaign messages are one-to-many type messages, comprising classic text, which are generally used to communicate promotions (coupons, sales, etc.) or general information (details of events, updates. day, weather alerts, etc.).
– Transactional messages:
Transactional messages are one-to-one messages that are triggered by a particular event or behavior, such as an order confirmation or a shipping notification for an online purchase. These messages communicate relevant information to a single individual.
How to use SMS marketing for your business
SMS can be used in different ways. We’re going to share some of the most common use cases here to give you an idea of what you can do with SMS in marketing and help your business grow.
– Short-term promotions for retail or e-commerce
Coupons and promotions are a great way to get more customers to your store or website. If you’re having a limited-time sale or promotion, obviously you want as many people as possible to hear about it.
Texting is a great channel for communicating about these specials, especially if you want to let customers know when they’re on the go. This way, you can be sure that they won’t miss your offer because they didn’t get the message on time.
– Urgent updates on your events or customer orders
There are many elements that go into the planning and execution of an event. The more people you have at an event, the more difficult it becomes to communicate the necessary information to everyone.
SMS gives you the advantage of being able to easily communicate any changes, cancellations, general information or updates with better real-time engagement than email or other channels.
– Appointment reminders
If your business operates on a scheduled appointment basis, you certainly experience the frustration of seeing customers skip appointment times and arrive late. Sometimes clients don’t even show up at all.
Not only does this mess up your schedule, it also wastes your time and money as you may have turned down other dates because that time slot was already booked. Sending reminder SMS is a fantastic way to make sure people don’t forget their appointments and show up on time.
– Internal alerts
If you have a large number of employees, it can be difficult to communicate urgent messages (office closings, emergency updates, etc.) to all recipients at the same time. You can email them, but they might not read it in time. Texting is a great way to ensure that all of your employees receive your message on time.
SMS marketing, for what type of business?
SMS marketing can be a great addition to your digital marketing efforts no matter what type of business you are because it helps communicate very urgent information in a very reliable way.