What Is a Conversion Funnel? Definition and Examples

A conversion funnel, also called a conversion funnel (funnel corresponds to the English term “funnel”), or sales funnel / tunnel, is a digital marketing term that describes the different stages of the purchase journey leading to an act of purchase. The use of the word “funnel / funnel” illustrates the gradual decrease in the number of prospects or potential customers as they are guided to the bottom of the conversion funnel, as it narrows. .

The conversion funnel is often divided into three main parts which are the top funnel, middle funnel and bottom funnel, which helps marketing teams determine and come up with the right marketing strategies and tactics to increase rates. conversions. It’s also common to hear terms like “top of the funnel” and “bottom of the funnel”. All of these terms refer to the level of knowledge that a potential customer – or prospect – has of a product and where it is in the buying journey .

What is a conversion funnel?

Let’s see more precisely what it is:

Top of the Funnel
It is at the top of the funnel or tunnel that the user begins to research a given product, but they are not yet sure what they really need or what technical characteristics of the product they are looking for. he would need. This is when he will spend time researching Greece WhatsApp Number List information about different brands in order to try to understand which brand can best meet his needs and issues.

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Middle Funnel
At this later stage, potential customers are familiar with the most popular brands and may have signed up for email campaigns to receive information about the products of interest to them. They now have more precise expectations of what they want and will theoretically no longer go back to brands that they consider inferior and incapable of offering them good value for money.

Bottom of the Funnel
Prospects have now decided what their favorite brands are and they are starting to seek reviews and information from customers to find out precisely what they can expect from the products or services marketed by those brands. Tactics like remarketing and long tail keyword optimization will help you stay in the minds of prospects at this point in the conversion process.

Here is now a precise model of conversion funnel

4-step conversion funnel model:
The ideal model for your conversion funnel is going to depend in large part on the type of business you run. But it is often divided into 4 levels: “Awareness”, “interest”, “Desire” and “Action”. The goal of building a conversion tunnel is to transform as many prospects as possible into customers or to make them take the desired action (subscribing to your newsletter, downloading a PDF file, etc.) in the last step. While each stage of the funnel has its own goal, like attracting new visitors or igniting their interest in your products, the overarching goal is to drive them to the final conversion stage.

Awareness:
The first step in your conversion funnel is to attract traffic and visitors to your website. As the name of the stage suggests, at this stage you need to market your company and your products. Determining the sources that generate the most of your qualified traffic will help you make more informed decisions about the most effective tactics to implement. For example, most digital commerce companies rely a lot on attracting targeted traffic through advertising, content marketing and social media campaigns, not to mention organic search.

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