When this phenomenon occurs, the LGBTQIA+ community calls it “Rainbow Washing” or “Pink Washing,” an issue that companies should avoid. follow us on the rock content linkedin page Let’s think. Why do brands choose to show The growth of themselves as diverse? Younger generations are more aware of some of the world’s problems. Consequently, they…
The best advice to avoid declining your website rankings is to produce the best possible content based on your target audience and keywords. Also, be very aware of what changes to your site could affect it the most, because you could be making What is incorrect or inappropriate adjustments. While your business can’t stop Google’s…
In simple terms, core updates are Google’s way of improving the overall quality and relevance of search results. When these major updates occur, it is not for a specific website. However, for the sake of your business, you should be aware of these updates as they may lead to changes in the performance of your…
Other forms of Washing Color The problem doesn’t just apply to Pride Month. There are other forms of Color Washing besides Rainbow Washing. First, let’s understand Color Washing as an umbrella term for the profit-driven corporate practice of deceptively communicating unsubstantiated values in products and services to better attract and market them to socially and…
.Now, let’s wait carefully to see what’s next in the world of communications and digital consumption. Having good data, closely monitoring your competition and good references in the sector, through benchmarks, will always bring us better perspectives on current results, rather than simply following trend waves for no reason. Even more so at a time…
Of course we will continue working for our organic growth of 20% quarterly in the United States for our blog in English. But we are also creating strategies to enhance direct searches for our brand, content and services. Within the strategy we created a section of very strong opinion content with the main Marketing, Business…
As an SEO specialist, these statistics are not the ones that make me happiest, since my goals depend on this third organic channel. At the same time, the study helped me think about the difficulties we are experiencing in SEO, in the face of so many new and powerful traffic acquisition channels. This scenario ended…
Market research showed that users were not only using smartphones more, but creating even more attachment to the device . Why, then, is mobile traffic in such decline? The Federal Institute of Telecommunications (IFT) of .Mexico What do I demonstrated in a survey the increase in the use of .Mobile Internet for video calls, online…
That being the case, why is there so much terror about the drop in mobile traffic? Next, I will tell you what Semrush found in his study and what it means for Digital Marketing. follow us on the rock content linkedin page What the Semrush 2022 study says about mobile traffic The world was already…
Tools like Screaming Frog and SEMRush have very good SEO auditing features. Now, you are ready to overcome the top 6 SEO challenges we present here in this article. Mobile traffic growth is at risk; What to do about it? Semrush, in How to prevent its latest study, “The State of Mobile 2022”, perceived the…
So, if you want your videos to be on the SERPs as well , some best practices should be followed, such as: add chapters to your video – makes Google understand .Your content as a whole and use different clips in search result. Use the keyword What is this in. Your video content : in…
The title suggests an educational approach and that has great appeal. Additionally, if your content is really good, Google may give you a featured snippet , also known as “position number zero.” The example above shows our article on Mobile device use Artificial Intelligence Algorithms for the United States market. Having it in the featured…
Copyright by USA CEO
