Thus, a search carried out with this medium may well take the user to your company blog . Now, let’s take a look at how image search works. How to do an image search on your computer? Searching for images can be done in several ways. We will see each of them but, in summary,…
Make sure where your digital presence is Something that is repeated a lot throughout the study is that the results are not the same for all projects. Small businesses showed different data than larger or popular sites. In fact, most Position Position image in images in text search results of the results we analyzed here…
As a result, both posts will likely rank low, meaning you won’t be able to consistently rank well for one or the other. ADVERTISEMENT Another problem created by cannibalization is that — depending on the website and how the pages are How many internal structured — larger sites can unnecessarily inflate their number of pages…
That is, the search results were analyzed and grouped into segments on the same page. For example, if “Homes for sale in California” and “Properties for sale in California” appear in the same group, they should only have one page directed to them and not two like the client used to do. Ranking and rating …
The big question is: how to find a balance between navigation links and single links? This is when information architecture and anchor texts play an important role in a link strategy. This is supported by research. ADVERTISEMENT The importance of site structure Today’s consumers have higher expectations when it comes to website usability. The issue…
Most marketers focused more on guest posts or getting backlinks , which are also very effective strategies, although it is curious that, according to a Backlinko study , 94% of the world’s content does not have any external links. However, Zyppy showed data that reinforces the importance of working on your internal linking tactics as…
Since LinkedIn is one of the best social channels for organic strategies and is seeing record levels of engagement , all brands and influencers should have this channel on their radar. But how can we, as marketers, surf that wave of engagement? Understand what the audience wants and give it to them. We are talking…
So if you want to entertain and engage your audience, remember that this is a good way to retain them. Oh, another great piece of information, especially for B2B companies. Did you know that 80% of B2B leads come from LinkedIn? This number is quite high compared to Facebook (7%) and Twitter (13%) , so…
When we build new content, we must think that your audience must feel represented and find what they need there. When the audience does not find what they are looking for in your content, they will probably not consume it again. What does the user expect from you? Think about the following; when you search…
Making regular content today is no longer enough. According to a Google survey, 87% of content viewers say good content is personal and relevant. So for Google users, good content is: relevant to them, intellectually and sensorially stimulating, and finally, emotionally resonant . Therefore, when creating content, remember these four essential elements, which I will…
ADVERTISEMENT For us, social impact means sharing knowledge to underrepresented groups that are in positions of social and economic vulnerability, with a focus on gender, race, disability and emotional-sexual orientation, among others. It is possible through the promotion of education, enabling inclusion in the market and ensuring equity in business. With these initiatives, we promote…
Similar to Green Wash regarding environmental justice issues and Pink Wash regarding breast cancer/LGBTQ+ rights. In this line of ideas, it is easy to see how a large number of brands make changes to their logo during Pride Month. However, the decision to alter brand assets is not made randomly. In theory, changing core branding…
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