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SMS Marketing consists of sending transactional messages or promotional campaigns for marketing purposes using messages composed of a text of up to 160 characters via an SMS (Short Message Service) messaging service. These messages are primarily intended to communicate offers, updates, and urgent alerts to people who have consented to […]

Francis Crick , the famous English biologist and Nobel laureate, had the astonishing hypothesis that all human feelings, thoughts and actions – even consciousness itself – are but the products of neuronal activity in various areas of the brain. . For marketers around the world, the promise that neurobiology can […]

SEO, or natural referencing, offers a lot of benefits to companies who use it today to achieve their business goals, by boosting their brand awareness, increasing their website traffic, and saving money. compared to paid prospecting levers. SEO remains the most profitable acquisition medium for a business, and can generate […]

No social media marketing strategy can be complete without influencers. And we can even say today that Social Media influencers have become essential opinion leaders for the digital marketing of companies. Brands of all sizes need high visibility on social media and this is now very possible with the help […]

The world of commerce is changing extremely fast today, and distribution is becoming more and more important to businesses, as many of them now target their customers all over the planet. At the same time, companies are also trying to expand into several markets in order to be able to […]

Is your company looking for a communication agency in Rouen? Here is our top 15 of the best communication agencies in the city of Seine-Maritime in 2021, to meet all your needs in this area, whether it is advice, logo creation, visual identity or even the overall management of your […]

France is one of the “big three” in Europe when it comes to the business of electronic commerce. Along with Germany and the UK, our country represents a huge part of the e-commerce industry on the old continent. E-commerce is indeed a very mature business sector in France. It has […]

If you are looking for a global communication agency capable of meeting all your digital needs and carrying out your visual projects on print media in the city of Strasbourg, the following top 15 should interest you. The Alsatian capital is teeming with talented and versatile communication agencies, capable of […]

Generating new leads is a complex job for any marketing team, and converting leads into sales is just as difficult. Just look at some of the hurdles that sellers face today: Almost 50% of sellers say that competing with competitors who offer lower prices is one of the biggest challenges […]

Qualitative study, or “qualitative research”, is a form of research which aims to explore and discover the perceptions, motivations and attitudes that determine the consumption habits of an audience. This type of study will help your business create hypotheses, which can then be confirmed or disproved by quantitative research. Here […]

Communication, whether digital, print, internal or external, is a fundamental issue for any company, because it allows you to send clear and precise information and messages to your customers, your prospects or your employees, and above all to develop the visibility of your brand, both in the real and digital […]

There is certainly an element of truth in the idea that an excellent product can be marketed almost on its sole attractiveness, but in reality you always have to put in place marketing tactics to optimize sales and develop your turnover. continuous manner. And by far the most effective marketing […]

If you are starting a business in Tours or Indre-et-Loire, the following article should be of interest to you. We have in fact identified the 15 best communication agencies present in the capital of Touraine, which will be able to take charge of all your communication projects, whether it is […]

The marketing mix refers to the analysis and marketing actions carried out by a company to market its products or services. Generally, it serves as a framework to define the four key components of marketing for each company: product policy (product), price policy (price), distribution policy (place) and communication policy […]

If you are looking for a global communication agency capable of meeting all your digital needs and carrying out your visual projects on print media in the city of Strasbourg, the following top 15 should interest you. The Alsatian capital is teeming with talented and versatile communication agencies, capable of […]

Today, almost anyone can set up an e-commerce store and sell their products on the internet. Creating a website designed for sale is no longer a feat that only developers can achieve. With Shopify, for example, you can launch your online store or drop-shipping business and become an e-merchant in […]

The concept of inbound recruiting – or inbound recruitment – comes from the term coined by Hubspot for a new form of marketing (inbound marketing): a process of generating relevant and engaging content to attract, engage and satisfy customers, allowing them to lead their own buying journey and convert when […]

How likely are you to recommend [company / product / service X] to a friend or colleague? Respondents give a score between 0 (not at all likely) to 10 (extremely likely), and depending on their response, customers fall into one of the following 3 categories for establishing an NPS score: […]

Definition and good practices If you run a small business and sell products online, you know that advertising plays a vital role in attracting people to your website. But what happens when they’re not quite ready and ready to click “buy” just yet, and they leave your page without finalizing […]

A conversion funnel, also called a conversion funnel (funnel corresponds to the English term “funnel”), or sales funnel / tunnel, is a digital marketing term that describes the different stages of the purchase journey leading to an act of purchase. The use of the word “funnel / funnel” illustrates the […]

A communication plan remains in 2022 an essential tool for any company that wants to communicate effectively, externally or internally, with for example its customers, shareholders, prospects, the general public, its teams and employees, or any other stakeholder. A communication plan can help you effectively plan the messages your business […]

The newsletter remains one of the most effective ways to connect your brand with its target audience, as this type of email can help build customer loyalty and even drive conversions. Provided that your newsletter is engaging, interesting, and visually appealing. In the rest of this article, we’ve put together […]

Market research is an essential step in a business creation project. We all know of examples of businesses around us that quickly “crashed” because their product, as brilliant as it is, did not meet any demand. Many entrepreneurs fall into the trap of having a great product idea that doesn’t […]

A marketing philosophy that places customer satisfaction at the forefront, relationship marketing aims to offer more lasting and profitable corporate customer relationships. The earliest relationship marketing programs date back to the 1980s, when retailers and service providers began to move beyond transactional marketing theories and turn to customer retention and […]

Does your business or company based in Haute-Garonne want to improve its communication? Thanks to our Top 15 communication agencies in Toulouse, you will easily find the best specialists and professionals in the field working in the pink city or nearby. With Junto, you professionalize the acquisition of customers and […]

Defining a marketing persona strategy based on “buyer personas”, also called “customer personas” or “audience personas” can help your business in many areas, such as creating content to better target your ideal customer, designing better products and services, fully adapted to demand, improve your conversion rates, etc. How Can Behavioral […]

Communication, whether digital, print, internal or external, is a fundamental issue for any company, because it allows you to send clear and precise information and messages to your customers, your prospects or your employees, and above all to develop the visibility of your brand, both in the real and digital […]