Today, almost anyone can set up an e-commerce store and sell their products on the internet. Creating a website designed for sale is no longer a feat that only developers can achieve. With Shopify, for example, you can launch your online store or drop-shipping business and become an e-merchant in just a day. You have surely heard of this platform, but what distinguishes it from the countless solutions for creating e-commerce sites? And, above all, does Shopify represent an interesting option for the creation of an e-commerce in 2022? We will attempt to answer this question by analyzing all the pros and cons of using it, but first, let’s see what the Shopify e-commerce solution is all about.
What is Shopify?
Shopify is an eCommerce platform that you can use to build and manage your own online store, with a custom domain, without having to start from scratch. Each Shopify plan gives users an all-in-one experience, with website templates ready to be set up and used.
It is not necessary to have any coding knowledge to implement the process of building a merchant site with Shopify, as the platform designed to build online India WhatsApp Number List stores allows you to build a personalized eCommerce site, professional and attractive in less than a day.
It is therefore a great choice for beginners who are just starting their first e-commerce business, but can also be suitable for seasoned e-merchants.
With a Shopify subscription, you have access to everything you need to start and run an online sales business, and you no longer need to depend on external sites like eBay or Amazon to sell your products. products.
Now let’s take a closer look at what Shopify can offer you.
Why is the Shopify platform an excellent choice for building an e-commerce site in 2022?
To answer this question, we are going to present six essential functionalities and features that make the platform an ideal solution for selling online.
Setting up your Shopify store
One of the main reasons why so many business owners choose Shopify is the ease with which it is possible to set up your online store on the platform, just following a dozen quick and easy steps.
All you have to do is upload your product listings, customize your website content for your brand, and keep your account and payment information up to date. Shopify takes care of the more complex parts of website building for you. The platform even activates your free SSL certificate by default, so you won’t have to spend hours on Google figuring out how to manually secure your store.
If you purchase a custom domain name directly from Shopify, it will instantly activate for your account. And even if you buy it from a third-party platform like Google Domains, you can easily go through the step-by-step process Shopify has set up to connect your domain in minutes.
Features for the performance of your online sales site
Your Shopify store is loaded with a host of features that will help make your e-commerce site as user-friendly as possible, both for you and your customers.
Here is what you can do with this e-commerce solution:
Get performance analysis and essential data through detailed reports
Customize your payment process and adapt it to mobile support
Create customer profiles to facilitate your marketing actions
Access Shopify ‘POS’ (its point of sale system) for in-person events
Sell products on multiple sales channels including Amazon, Facebook, and Instagram
In addition, the Shopify App Store offers over 1,000 plugins (many of which are free and open source) that you can use to integrate chatbots, accounting tools, social media apps, loyalty tools. customers, CMS (content management system) and many other things on your site.
Features for your marketing action
Shopify’s marketing features make the platform fully adapted to the needs of e-merchants.
Here’s what you’ll be able to do with Shopify in the area of marketing:
Create customer profiles to better target your audience
Boost your search engine optimization (SEO) with a built-in blog, meta descriptions, etc.
Launch email marketing campaigns directly through Shopify
Send emails to retarget customers who abandon their cart
Create discount codes for your customers
Get rich data / analytics on all the activities, sales and marketing campaigns you run with Shopify.
You’ll even be able to connect your Facebook and Instagram social media accounts to your Shopify account to advertise and create campaigns from the Shopify back-end.
The platform offers 24/7 support with all of its pricing plans. Whenever you are going to have technical difficulties with your store or just have a question, you can chat with a member of the team in real time. This is a huge plus for small businesses that don’t have dedicated website developers or managers.
It is also possible to access a forum and a help center at any time.
At the end of the day, what any online store manager wants is to make money and grow their sales over time. To maximize your efforts and profits, you need to make sure that your ecommerce platform offers reasonable transaction fees and allows payment methods that make life easier for your customers. With Shopify, you tick both of these boxes.
Transaction fees are generally much lower at Shopify compared to what you will find on platforms like Etsy or Amazon Handmade. If you’re using Shopify Payments, which saves you the trouble of setting up a third-party payment processor, you’ll only have to pay the standard rates for card payments and pay no transaction fees.