Recommended ratio is 1:1. Max image size of 30MB. Recommended image formats are JPG and PNG. How to optimally use text and which slides of your carousel are immediately visible are the primary differences between. After that, each type of placement. You can learn more and even create a mockup […]
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What is a loss leader? When you intentionally sell a product below its market price as part of your pricing strategy, you are actually marketing what in marketing is called a loss leader. . This type of strategy is typically used to drive sales of higher-end, more profitable lines of […]
Remarketing, also known as retargeting or retargeting, is a very common form of digital marketing that involves serving advertisements to users who have already visited your website, blog, or specific web page and who have not performed the conversion – or particular action – that you want them to be […]
Here is our list of the best design agencies in Marseille and the Bouches-du-Rhône, for all your web design, brand identity, print and digital graphic creation and visual communication needs. Together The graphic design of your banners and advertisements is an essential element for their performance Bolectif Bolectif is one […]
Why create and send a newsletter? If you run a business website, blog, or online store, you probably already know that this type of email marketing is a powerful and essential communication tool for building relationships with your contacts, subscribers, readers. or customers. Regularly sending a newsletter by email can […]
If you want your business to improve its visibility on the web, you absolutely must have an optimized and well-referenced website. Two methods of referencing are used to achieve this objective: natural referencing, commonly called SEO, and paid referencing, or SEA. These two types of SEO allow you to better […]
Today, and even more so in 2022, good communication on social networks represents an essential lever for companies wishing to develop their presence and assert their brand image on the web, while creating a community of followers and loyal customers. . As we will see in the rest of this […]
Are you struggling to develop a cohesive marketing strategy for 2022? Instead of risking everything, call on professionals whose job is to support companies in their entire marketing process, from the implementation of a strategy and the creation of a competitive website to the writing content for your web pages […]
Press and Public Relations (PR) is an essential lever for promotion and communication for all companies, whether to strengthen their attractiveness or to develop their notoriety and their brand image. It is therefore essential to define your own press relations strategy in order to make your brand known to journalists […]
UX Writing, also called UX writing or writing, consists of writing short texts specially designed and designed for the user interface (UI) of websites and mobile applications, whether CTAs(call to action), forms, an error message, a landing page or a menu, always with the aim of creating a pleasant UX […]
Since its creation in 2010, Instagram has become one of the most popular social networks on the planet, along with the giants Facebook and Youtube. Currently, the platform specializing in photo sharing has more than a billion active monthly users, who spend about 8 minutes a day on the social […]
While this seems completely natural, it is clear that many companies could perform much better during the holiday season. Indeed, here is the average conversion rate by industry: Cosmetics 3.38% Retail sales 2.75% Large distribution 2.02% High-tech 1.25% Luxury 0.96% As you can see, these rates could be higher by […]
Depending on our objectives on social networks, it is not always easy to find the Social Media agency capable of understanding our challenges and our needs, whether it is a question of taking care of our E-reputation, of generating leads , to delegate our community management or to build a […]
The app in fashion at the moment among young people is TikTok. The video sharing platform originating in China was still considered just two years ago as yet another gadget for teenagers. But things are changing fast in the world of the internet and new technologies. Many marketers have already […]
In the second largest city in France, whose economic dynamism is well established, many SEO agencies offer their services to companies wishing to obtain more visibility on the web, generate more traffic on their website and increase their volumes of sale. To put the odds on your side, we have […]
Teasing: Arouse curiosity to better engage and sell better! First, we will start by giving a little definition of teasing. Teasing is a communication technique that is increasingly used in business marketing strategies. Its objectives are to arouse the interest of the consumer for a defined period. This allows companies […]
Digital has shaken up the various businesses of the company. The latter is starting to show new needs in terms of digital professions. Indeed, all sectoral categories are affected by this upheaval: manufacturers, telecommunications operators, education, sport, health … In this new constantly changing environment, so-called technical professions are no […]
The digitization of exchanges has put Social Media on a pedestal. Despite being the source of great controversy, few researchers have defined social media. Kaplan Social media defined them as “a group of online applications which are based on the ideology and technology of Web 2.0 and which enable the […]
The photo sharing application is not only important for clothing brands, restaurants or travel agencies, Instagram is considered today as a rather effective communication tool to raise awareness of your brand and make your business known in a meaningful way. original and distinguished. Indeed, Instagram is the most effective social […]
It is the largest and most important social network in the world. Facebook has now become an essential place for Internet users, but also for many companies. A true medium, the latter presents a multitude of advertising solutions via its platform. The American social media giant continues to improve its […]
Promoting an event on social networks optimizes the spinoffs and maximizes the impact. It is essential to set up a digital communication strategy before, during and after D-Day. A successful event is not easy or guaranteed! Despite your financial commitment, and the time you spend preparing, scheduling and organizing it, […]
In the digital age, Healthcare Marketing is no longer limited to traditional strategies. It encompasses new tools that save valuable time and improve return on investment. Now, healthcare professionals are learning about digital marketing to promote and retain patients. The health sector is definitely booming on the Internet. Let us […]
Digitize your marketing strategy! The advent of new technologies has undeniably revolutionized our way of life, whether private or professional. The world has become connected 7 days a week. People learn, exchange, via the internet, smartphones, tablets, and all other connected objects. However, several companies have not yet implemented a […]
Thus, the primary objective is to establish a relationship based on exchange and discussion with its customers and fans. Born from the increased use of social networks and blogs, Social Media Marketing was born thanks to the emergence of web 2.0. It has thus become an essential element in digital […]
Live Streaming: General Congratulations! Far from being a fleeting trend, live streaming has become important in recent years in terms of web marketing. In addition, the enthusiasm of Internet users for this tool and the great interest shown in it by the giants of the net is the ultimate proof […]
Getting to know your audiences is essential, and the ideal opportunity to do so remains primarily the organization of an event. This need for “connection” is also fueled by the web and especially social networks. Although virtual, the Digital World allows real-time gathering and interaction with the business community. A […]
Managing individual and corporate reputation has never been so essential. As the digital age is booming, organizations and decision-makers must particularly master their digital communication plan in order to act effectively, especially in the event of a crisis. According to the latest figures presented at the AfricanDigital Summit 2016 by […]
