Communication, whether digital, print, internal or external, is a fundamental issue for any company, because it allows you to send clear and precise information and messages to your customers, your prospects or your employees, and above all to develop the visibility of your brand, both in the real and digital […]
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There is certainly an element of truth in the idea that an excellent product can be marketed almost on its sole attractiveness, but in reality you always have to put in place marketing tactics to optimize sales and develop your turnover. continuous manner. And by far the most effective marketing […]
If you are starting a business in Tours or Indre-et-Loire, the following article should be of interest to you. We have in fact identified the 15 best communication agencies present in the capital of Touraine, which will be able to take charge of all your communication projects, whether it is […]
The lead must therefore integrate a process or tunnel of conversion which goes from prospecting to the realization of the act of purchase. Upstream, the lead is generated and then detected by (digital) marketing. Downstream, the lead is managed by the salesperson to convert it into sales. Lead management, therefore, […]
In THINK & SELL, we look at an article that appeared in the Harvard Business Review in February 2007, by Christopher Meyer and Andre Schwager and entitled: ” Understanding Customer Experience” Christopher Meyer is chairman of the Strategic Alignment Group, a consultancy firm. Andre Schwager is one of the founders […]
If you missed last week’s episode, you can find it here. This week, we meet again Stéphane Ronteix and Paul O’Dea to deepen a subject briefly discussed last week. What is the role of the management team with a view to the growth of a company? So we come back […]
The founder of Select Strategies, an Irish firm specializing in business growth. Last week, Paul spoke about the close links between growth and a vision shared by the leadership team. This week, we start to delve into the customer question by tackling the topic of the sweet spot. The sweet […]
The business growth specialist. Last week, we broached the question of the sweet spot. This ideal customer profile needs to be focused on in order to grow optimally. This week Paul answers a very important question regarding business growth. How to find new customers? It is indeed impossible to grow […]
Making the right choice at the risk of seeing your customer relationship suffer is not easy. It is therefore not a question of jumping on the first offer made by a service provider. Far from it, because all the contours must be taken into account before starting. The advantages of […]
The national and European legal regulations currently in force provide a fairly broad framework for digital marketing and, more specifically, lead generation. Any professional wishing to collect information on its customers or potential customers will have to comply with it. Precise legal regulations in digital marketing A prior declaration to […]
