Token. Without mining equipment. Token. APR more than 38% Find out more Before we start learning how to analyze a company’s sales volume, it is necessary to consider the main stages of this process. Sales volume analysis is one type of marketing research . Unlike market analysis, when studying sales volume, only secondary intracompany information is used. Gathering this information constitutes the first step in the sales analysis process. The second stage is the definition of indicators for analyzing the effectiveness of the company’s activities.
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We will analyze them in more detail when considering specific analysis methods. The third stage is the analysis of the collected information and the evaluation of the result. The fourth stage is the identification of influencing factors. Types of sales volume analysis Depending on the purpose, the analysis of sales Nicaragua Email List volume can take the following forms: Analysis of the dynamics of sales volume . In this case, our task is to determine the change in the company’s sales compared to the previous period. This type of analysis is necessary for the timely detection of changes in market trends, as well as the search for problem areas in the work of the organization; A structural sales study is carried out to justify management decisions regarding the company’s product range.
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If you sell only one type of product, then there is no need to carry it out; Control analysis of sales volume . It is carried out to compare the planned indicators with the actual ones. Needed to take corrective action in a timely manner. It is carried out more often than others. Factor analysis is implemented after USA CEO any type of analysis of sales volume. Allows you to determine the factors of the internal and external environment of the organization that influenced the assessment indicator. Each of the presented types of monitoring has its own toolkit.