SMS Marketing consists of sending transactional messages or promotional campaigns for marketing purposes using messages composed of a text of up to 160 characters via an SMS (Short Message Service) messaging service. These messages are primarily intended to communicate offers, updates, and urgent alerts to people who have consented to […]
Monthly Archives: December 2021
443 posts
Francis Crick , the famous English biologist and Nobel laureate, had the astonishing hypothesis that all human feelings, thoughts and actions – even consciousness itself – are but the products of neuronal activity in various areas of the brain. . For marketers around the world, the promise that neurobiology can […]
SEO, or natural referencing, offers a lot of benefits to companies who use it today to achieve their business goals, by boosting their brand awareness, increasing their website traffic, and saving money. compared to paid prospecting levers. SEO remains the most profitable acquisition medium for a business, and can generate […]
No social media marketing strategy can be complete without influencers. And we can even say today that Social Media influencers have become essential opinion leaders for the digital marketing of companies. Brands of all sizes need high visibility on social media and this is now very possible with the help […]
The world of commerce is changing extremely fast today, and distribution is becoming more and more important to businesses, as many of them now target their customers all over the planet. At the same time, companies are also trying to expand into several markets in order to be able to […]
Is your company looking for a communication agency in Rouen? Here is our top 15 of the best communication agencies in the city of Seine-Maritime in 2021, to meet all your needs in this area, whether it is advice, logo creation, visual identity or even the overall management of your […]
France is one of the “big three” in Europe when it comes to the business of electronic commerce. Along with Germany and the UK, our country represents a huge part of the e-commerce industry on the old continent. E-commerce is indeed a very mature business sector in France. It has […]
If you are looking for a global communication agency capable of meeting all your digital needs and carrying out your visual projects on print media in the city of Strasbourg, the following top 15 should interest you. The Alsatian capital is teeming with talented and versatile communication agencies, capable of […]
Generating new leads is a complex job for any marketing team, and converting leads into sales is just as difficult. Just look at some of the hurdles that sellers face today: Almost 50% of sellers say that competing with competitors who offer lower prices is one of the biggest challenges […]
Qualitative study, or “qualitative research”, is a form of research which aims to explore and discover the perceptions, motivations and attitudes that determine the consumption habits of an audience. This type of study will help your business create hypotheses, which can then be confirmed or disproved by quantitative research. Here […]
Communication, whether digital, print, internal or external, is a fundamental issue for any company, because it allows you to send clear and precise information and messages to your customers, your prospects or your employees, and above all to develop the visibility of your brand, both in the real and digital […]
There is certainly an element of truth in the idea that an excellent product can be marketed almost on its sole attractiveness, but in reality you always have to put in place marketing tactics to optimize sales and develop your turnover. continuous manner. And by far the most effective marketing […]
If you are starting a business in Tours or Indre-et-Loire, the following article should be of interest to you. We have in fact identified the 15 best communication agencies present in the capital of Touraine, which will be able to take charge of all your communication projects, whether it is […]
The lead must therefore integrate a process or tunnel of conversion which goes from prospecting to the realization of the act of purchase. Upstream, the lead is generated and then detected by (digital) marketing. Downstream, the lead is managed by the salesperson to convert it into sales. Lead management, therefore, […]
In THINK & SELL, we look at an article that appeared in the Harvard Business Review in February 2007, by Christopher Meyer and Andre Schwager and entitled: ” Understanding Customer Experience” Christopher Meyer is chairman of the Strategic Alignment Group, a consultancy firm. Andre Schwager is one of the founders […]
If you missed last week’s episode, you can find it here. This week, we meet again Stéphane Ronteix and Paul O’Dea to deepen a subject briefly discussed last week. What is the role of the management team with a view to the growth of a company? So we come back […]
The founder of Select Strategies, an Irish firm specializing in business growth. Last week, Paul spoke about the close links between growth and a vision shared by the leadership team. This week, we start to delve into the customer question by tackling the topic of the sweet spot. The sweet […]
The business growth specialist. Last week, we broached the question of the sweet spot. This ideal customer profile needs to be focused on in order to grow optimally. This week Paul answers a very important question regarding business growth. How to find new customers? It is indeed impossible to grow […]
Making the right choice at the risk of seeing your customer relationship suffer is not easy. It is therefore not a question of jumping on the first offer made by a service provider. Far from it, because all the contours must be taken into account before starting. The advantages of […]
The national and European legal regulations currently in force provide a fairly broad framework for digital marketing and, more specifically, lead generation. Any professional wishing to collect information on its customers or potential customers will have to comply with it. Precise legal regulations in digital marketing A prior declaration to […]
Can Smart Data answer this problem? This solution, through its processing and the simplification of data, makes it possible to more precisely target customer expectations. Remember, Smart Data is the processing of data from Big Data. It responds to an expectation, that of having reliable and quality sources in order […]
Do you remember Clippy, the over-eager steward of the Microsoft Office domain? Clippy was proud of what his Microsoft teammates had built and took every possible opportunity to show off the features one by one. On the surface, Clippy seems to be a user’s best friend, someone who takes the […]
Thus, we understand that CPA and Lifetime Value are good KPIs to take into account for understanding your business model. To go further, other indicators are essential such as ROI. icon_double22 / A KPI pioneer: the ROI The digital marketing does not revolutionize the performance indicators used in trade. We […]
All you have to do is get in touch with an agency, which will offer you an initial survey of needs around your activity. The objective is to fully understand your business model, your history, your positioning on the market, your objectives (recruitment, visibility, or digital development), the means you […]
Even in a dematerialized business that can be done remotely, as in any relationship or partnership, being able to meet your contacts directly is very important. This makes it possible to conceal a relationship of trust which is necessary when one delegates a homeland of its actions. For this, prefer […]
These challenges, they must be adapted to your customers and your market. Contact us to find out more, our experts are at your disposal to first take stock of your activity and the levers that can be activated to boost your turnover. How to maintain digital growth, but also respond […]
We can create different Inbound campaigns, for example to adapt your content to another vertical or another market. In the Hubspot marketing platform, it is possible to dissociate your different campaigns and integrate new content into your current channels to speed up lead generation activities. The goal is of course […]