Monthly Archives: August 2021

Inbound marketing was introduced in 2005 as little more than a tantalizing theory. Today, it is a basic strategy that has become so effective that more than 80 percent of all companies. Practice it to some degree. It was only a matter of time before sales began to feel the […]

There is interesting research showing that when a city doubles in size, productivity doubles in size. Productivity per city member increases, yet as firms double in size, productivity per worker decreases. Why is that? The way companies are managed and the way cities are organized are very different. There is […]

While you don’t need social proof to push someone towards a decision, it is implicit in certain contexts with default values. Take, for example, the case of organ donation in Illinois. In addition to using the mandatory option with driver’s license applications, they say how many people are already organ […]

What is a default? When two or more options are given for a role. The default option is the one automatically assigned by the company or manufacturer. They can promote cognitive ease and can push users in a desirable direction. Often these are simply the default settings in the software. […]

If you’re reading this, chances are you haven’t been invited to Google’s most exclusive club. Don’t cry, you are not alone. We all know that a standard AdSense account when measured, tested, and adjusted, can generate some extraordinary income. So what’s the deal with the mythical premium AdSense editor? What […]

When you compare the slow-moving, methodical marketing platforms of the press, radio, and television to today’s fast-changing and unpredictable social media platforms, it’s like comparing the merry-go-round at the local state fair to the head-turning. and a sunken stomach. dives from America’s tallest roller coaster: the Kingda Ka at Six […]

Having an amazing outgoing sales rep working can be a game-changer. As you convert leads into opportunities, your sales team finalizes deals faster. That rare person not only greases the wheels of your sales mechanism but also joins your culture. The impact on your business is undeniable. Unfortunately, anyone who […]

Why is it so difficult to grow a business quickly? Surely, bringing a new product or feature to market and generating demand has been done before in your industry. You have a talented team with technical expertise and experience, a loyal customer base, and you have developed economies of scale […]

The Web X.0 It seems like the internet marketing world is determined to confuse outsiders as much as possible. You may have heard of Web 2.0. Or maybe Web 3.0? You may have heard of the “Semantic Web” … or you may not. The point is this: The Internet has […]

Content performs better and produces a higher ROI when it is targeted. And aligned with a specific stage in the buyer’s journey. What does this mean exactly? Well, consider the stages of the buyer’s journey: Awareness Interest or initial consideration Evaluation Post-purchase experience Customer loyalty (also known as defense) Content […]

How many marketing emails do you receive? And how many do you really read ? Do you stop and read every tweet or social media post, or flick through for something interesting? The way you consume content has changed in the last five years. However, this is what many Somalia […]

Conventional marketing strategies in use today involve ‘in your face’ tactics, which you would probably call advertising. Marketing professionals understand how to link humanity’s material desires with specific response patterns. The process of discovering the correlation between our desires and the need to feed them involves a certain level of […]

If you want to take your business to the next level. You must implement a system that is predictable and reliable. This system will attract more customers to your business, strengthen your credibility with them. And prepare them to buy from you. All while doing what you do best. So […]

Influencer marketing is by no means a new concept. However, the context has shifted a bit, leaving some companies a bit confused as to how to put influencer Slovakia Email Address marketing to good use. That is, how does influencer marketing help generate B2B leads? It doesn’t take a specialized […]

Good speaking skills are by far the most influential keys to success in today’s extremely competitive world, especially in business. My latest search for ‘presentation skills’ on Amazon returned more than 14,000 results and Google surpassed them by 32 million. Keep your hands out of your pockets. Don’t fret, and […]

Optimized professional templates The goal of using a landing page builder rather than hiring a Singapore Email Address web designer or doing it yourself is ease of use, superior ROI, and the guarantee of a professional end result. Unless a builder offers landing page templates that are visually appealing and […]

It is becoming increasingly apparent in the modern B2B marketplace. That a one-size-fits-all definitely doesn’t fit all. It is not enough to market the perfect products and services to meet specific needs. You also need to be prepared to send targeted messages to specific segments of the population. To generate […]

On your chosen listening platform, set up broadcasts to follow industry thought leaders. Existing customers, relevant keywords, your brand name, your competitors’ names. And anything else that can help paint. an image of your audience. As you review the broadcasts and observe comments or conversations that seem to represent your […]

What if you could be a fly on the wall at a client’s weekly strategy. Meeting as he talks about goals and obstacles with his team? Or imagine joining a group of your prospects to happy hour and hearing them vent about their pain points. And the ways your Seychelles […]

With the holiday season upon us, I’ve been doing a lot of shopping in-store and online. And most of the things I’ve bought so far have been the product of smart remarketing. Either when I scroll through my Facebook feed and the bottle rack I was looking for on Etsy […]

PROCTER & GAMBLE: Examine the success of your trading program and react more quickly to changing market conditions. P&G needed to understand clearly and easily its vast amount of rapidly growing data, large integrated amounts of structured and unstructured data in research and development, supply chain, customer-facing operations, and customer […]

Challenges include data analysis, capture, preservation, search, sharing, storage, transfer, display, and privacy of information. Big Data is also a great investment for a company that involves software, manpower, and new processes. But data, big or small, seems to be moving up the agenda of many Scotland Email List companies […]

Marketers understand analytics, interactions, and conversions. Customers and department heads understand costs and sales. Are your influencer marketing efforts cutting costs and increasing revenue? How you answer this question could make the difference between more or less funding for your program. So if you’re like most marketers, create reports. Reports […]

But as more brands enter the influencer marketing space. It’s not as easy as it used to be for brands to keep their campaigns genuine and engaging. Depending on how much influential content your brand produces. You may feel like you’re running out of options for new content. Influencer marketing […]

Who is an Influencer Marketing Manager? We define an influencer marketing manager (also known as the influencer relationship manager) as such: The influencer Saudi Arabia Email List marketing manager is responsible for managing a team of influencers on behalf of a brand. Whether you manage influencers in an agency role […]

In one of the hotel industry’s most legendary influencer campaigns, Hilton leveraged travel influencers (specifically, micro-influencers) to showcase their locations around the world. In addition, Hilton named his influencer campaign “Seven Urban Wonders of the World.” The campaign directive was simple: Showcase the best attractions and food within walking distance […]

Sponsored pop-up stores An economically viable alternative to dying retail brands. Pop-up stores offer the hands-on experience of showroom retail. But eliminate the ongoing operating costs that storefronts require. Online vendors can temporarily host a pop-up event. Invite their favorite influencers, and generate the kind of buzz needed to fuel […]