Monthly Archives: May 2021

If you still do not have a strategy to insert your company in the digital world, we recommend that you read this note. You’ll find helpful tips to get you started on the right foot. 1. The most important thing is to know that content is king, the basis of […]

The so-called millennials are the new consumers. They meet various characteristics, needs and demands that should be known. Carrying out the appropriate transformations in companies, to be successful in the market of these new buyers, is a priority. According to a projection by the consulting firm Deloitte , in 2025 […]

Brands hesitate to sell their products in foreign online markets, they prefer to have their own sales platform, win their own customers and have their data, to look for customers who buy on Amazon. Are you afraid of facing competition in the online market? MarketPlaces are growing. By 2020, they […]

Programmatic marketing is based on technologies that allow us to contact the user at a specific time and in a specific context. It offers us the possibility of carrying out advertising campaigns to user segments through their personal data and internet browsing. It uses rules and algorithms in real time […]

The big news in WordPress 5.0 is the new text editor: Gutenberg. By working with blocks, you radically change the way you design your pages. The new version of WordPress is out and it is a small revolution in the world of website design. It is worth knowing, let’s see. […]

Dear digital marketer, let me introduce myself, I am the connected consumer in 2018. I am going to complain, but I am going to give you some good advice so that you understand me better. To begin with, I would like to tell you that thanks to the technologies at […]

Information on the internet is unlimited, however, similar content abounds. Borrowing a base idea to generate content on your website is valid, but it is also important to generate your own content, if what you want is to position yourself well in Google. In addition to better positioning, generating original […]

Did you know that more than three million videos are viewed on YouTube every day? This means that in just one month more video content is uploaded to this platform than the three main television networks in the United States have produced in 60 years. The videos adapt to our […]

Do you want to know the results of the study “Habits of Internet Users in Mexico 2018”? Here we give the insights you can work with. Profile of Mexican internet users Gender : 51% women and 49% men. Socioeconomic level : At 16%, the low-income population registered the highest growth […]

A few weeks ago I had the opportunity to talk with the editor-in-chief of the website of one of the most important news media in Mexico. I can’t tell you exactly who, for ethical reasons and because he asked me to (it’s true, I’m dying, doctor), but I can tell […]

Digital ecosystem is understood as everything we use to implement our internet strategy: websites, landing pages, emails, social networks, positioning in Google and applications. It is necessary to make the most of this ecosystem. The website is indispensable, it can be said that it is the basis of this ecosystem. […]

Memes have become an everyday thing in our social networks, it could be said that they have become our daily bread. They help us to express an idea or feeling through a photograph, drawing, phrase or video with a humorous or sarcastic sense. These have become a trend and we […]

With the arrival of social networks and mobile telephony, the concept of marketing, understood as the set of strategies for loyalty and prospecting of a company in the market, is changing. The new modality is relationship marketing. As its name suggests, the goal is to engage with the audience, find […]

Since the rise of mobile phones and artificial intelligence, voice recognition has been imposed as a background movement, a new stage in the interactions between humans and machines. But we still do not use it, or only for some specific actions, but a trend could emerge, vocal marketing. Although we […]

Advertising in traditional media – radio and television, newspapers, magazines, flayers and billboards – is always one-way: the advertiser sends the message without waiting for the consumer’s response. Fortunately, digital marketing came to break this habit. More and more companies are using it and combining it with traditional marketing channels. […]

A new trend, even a profession, is in fashion: ordinary people become great figures and voices of communication in social networks, influencers. In most cases these are people who have developed high visibility on their own in digital media; Others, many, do not do it with that intention, they Malaysia […]

The saying goes that erring is human and it is true, we have all made mistakes, but when it comes to marketing strategies, we must be careful. A simple mistake can grow and become a great damage or crisis. To prevent this from happening, here are some tips. Description in […]

4.39 billion Internet users, 3.48 billion connected to social networks with more than 6 hours of daily connection: the annual study by Hootsuite and We Are Social on the use of the internet and social networks in 2019 is available. Let’s see the big picture. We are 7.6 billion human […]

The world continues to turn and with it, the new trends of users, information technologies and platforms that change the way of carrying out digital marketing strategies. In order not to get lost along the way, let’s see the trends of this 2019. For the advertiser: rethinking advertising After a […]

The fact that today all communication channels come together at one point, allows the integration of physical outlets and distribution centers of e-commerce platforms, a change in marketing in 2019. E-commerce subscriptions become fashionable Amazon Prime is the clearest example of e-commerce, but there are other brands like Glossier, Dallas […]

If you own or are part of an SME, you have surely struggled during the months of the pandemic to achieve your sales, however, this is the ideal time to rethink and reinvent your Digital Marketing strategy. While it is true that a large company has an incredible budget for […]

The IAB (Interactive Advertising Bureau) published the results of its sixth study carried out with 242 buyers of digital advertising space. Study teaching: investment in digital media increases and investment in traditional media is reduced. Paid search and social media are the big winners According to IAB forecasts, investment in […]

ATL and BTL are two essential terms in the advertising world, their use dates back to the middle of the last century, when the P&G brand began to differentiate fee payments to its various advertising agencies, paying more to providers that made more direct promotional . After that little historical […]

In this time of contingency, the demand for online courses is exploding. In itself, among the 10 resolutions of the year for Mexican Internet users is to take online courses to specialize or simply to learn something new. If you have any talent or knowledge, it is time to share […]

A short time ago a student of the Digital Marketing course suggested that we make a glossary of keywords that will facilitate the learning of the courses and it seemed like a good idea and here it goes. Let’s start with the main word Digital Marketing that encompasses all those […]

Considering that when we need a product or service the first place we look is on the Internet, it is necessary for any company, large or small, to have a site on the web. Having a digital presence can ensure that the company remains current for longer, especially within the […]

You enter the internet, surely, with the Chrome browser, but there was a time when we connected with other browsers such as Explorer, Firefox, Safari, Opera and the most popular of its time, Netscape. A browser is different from a search engine. The search engine indexes content, the browser reads […]