When the digital marketing professional faces daily challenges, one that truly poses a challenge is the implementation of a CRM or Customer Relationship Management. The digital world is all data. Social networks, email marketing, a form or a landing. Today they are all points of contact with potential clients and […]
Monthly Archives: March 2021
484 posts
More than $ 200 billion is expected to be invested in online advertising this year. This investment also includes social media that are already part of the daily lives of millions of users. The social media strategy has become the best asset for digital marketing. Social media emerged to connect […]
I don’t know why, but many times as digital marketing professionals we forget to apply basic and fundamental marketing principles. In this case, market research or market research. Traditional marketing, the one in which Kotler appears , provides many high-value techniques applicable to online marketing, but adapting it to the […]
We really know what the quality of the user is or the quality score user… well pay attention because we are going to tell you everything !!! Digital marketing needs the application of a strategy , a strategy that makes sense, that focuses and directs where the brand should go. […]
Branding and digital marketing are necessary? Digital marketing touches many areas of impact, from web positioning or SEO to social media. From email marketing to Google Adwords campaigns or from web analytics to Social Ads campaigns. All these areas are of direct impact, they are the so-called push actions. This […]
Any brand that wants to go to the market or is already in it and needs to increase revenue needs to apply effective marketing strategies. Many times, carried away by the daily business whirlwind that eats us, we forget to stop and think, re-analyze the objectives set and establish the […]
Digital real estate marketing, it’s time to take the plunge. When we talk about digital marketing and specialization, we cannot forget that although as professionals we apply methodologies, tools, best practice and know how, it is very important to understand in which sector each brand operates. Each sector has its […]
The definitive Email Marketing Strategy checklist So carefully follow these steps and recommendations that the Mailijet team advise us. Develop your contact list Step 1. Promotion and dissemination You will have to promote your newsletter through different channels to ensure you attract your potential subscribers. To reach the highest number […]
The co – branding or co-branding and competitive in a digital world The greatest intangible value that a company can give is the value of its brand . The perception that people have of it. The brand is where the customer places total trust and where that “emotional hook” that […]
ROI and online marketing together. Many times we forget that digital marketing and marketing are a business management tool. And as such they have to be oriented to positively impact the income statement of the brand or company. When you read blogs and digital articles, you miss this consistent business […]
Why apply benchmarking in digital marketing. When we talk about applying professional digital marketing, we talk about applying professional methodology, tools and expertise. It is at this point that the difference between what is well planned and executed and what is badly planned and executed comes to light. Digital marketing […]
Still not using influencer marketing in your digital strategy? With the emergence of new technologies and the explosion of social networks, consumers live permanently connected and immersed in oceans of information. During the day they receive hundreds of advertising stimuli to which they are increasingly permeable. But there is something […]
As a user, you have surely looked at products on Amazon that you end up without buying and then these appear as advertising on other websites you visit. Well, this “phenomenon” is part of a remarketing strategy so that you end up buying that product that, for example, you left […]
AMP, key in your digital marketing. For some years now, Google has been giving more and more importance to the presentation and loading time of websites on mobile devices. And with the implementation of the Mobile First Index in November 2016 this has given us a clear signal of how […]
An effective branding strategy is one that manages to transmit the values of a brand by creating an emotional bond with the customer. In the process of creating a brand or branding , those attributes or tangible and intangible differentiating elements are defined that provide the brand with a concept […]
Do you know if your Digital Marketing Strategy is a failure? Generating marketing actions in the digital field requires time, analysis, but above all that we have the 5 senses working at their best. Any detail counts in leading companies to stardom or lower underground. If you think you are […]
Every digital business seeks conversion, and every professional digital marketing strategy has to work thoroughly on CRO or conversion rate optimization . CRO means nothing more than optimizing all the conversion rates or interactions that lead the web user to the fulfillment of the ultimate goal: a qualified lead or […]
Are you thinking of creating a company ?, one of the first steps will be how to register a trademark. In that case, you will be interested in knowing the process for registering trademarks . Below you will find the steps to successfully register a trademark. Everything you need to […]
Launching a business and preparing it for the public requires planning, hours of effort, and the right strategy. A successful launch will not only attract potential customers, but will grow the brand so that it has a true impact on the industry. However, to promote a B2B company you have […]
Every beginning of the year is a time for new purposes and objectives, have you already thought about yours? We propose the necessary steps to digitize your SME. Surely you really want to boost your business this year. If we have learned anything from 2020, it is that digitization is […]
Many are website owners who dream of getting traffic at the lowest possible cost. If the website is positioned among the first search results (always considering the keywords and theme of the site) in the different engines, this dream will come true. The SEO is optimizing the website in order […]
Crisis Marketing, New Opportunities after COVID-19 , is the new book that I have just published, the second of my professional career, co-written with Tristán Elósegui . A practical and useful guide to help companies find their way in a constantly changing environment. With the sole objective of lending a […]
Due to the great competition that exists in the online environment, companies are forced to have to invest much more each time to be able to stand out in their sector and, in this way, attract the attention of a greater number of users and thus help to increase sales. […]
In this article we are going to analyze what strategies you can apply to optimize conversion in ecommerce. In other words, how to get to sell more without increasing traffic in your online store and increasing the profitability of all your marketing actions. Logic could make you think that in […]
Digital marketing has gained enormous relevance in recent years, becoming an essential strategy for brands. It is made up of a mix of various marketing subtypes: content, email marketing, and Inbound marketing . Next we are going to talk about digital marketing, reviewing the history of Inbound Marketing and explaining what its main functions and objectives […]
On May 27, 2011, Law 13/2011, known as the Gaming Law, was approved in Spain. The following year the first online gambling houses appeared on Spanish soil, which include both sports betting houses and online casinos. Since then, the number of companies in the gaming sector operating in Spain has […]
We are increasingly linked to the world of digital marketing, either as a consumer, as a person or a brand that wants to capture the attention of an audience. Currently, a digital marketing strategy is essential to achieve sales, a loyal audience, even for personal purposes such as getting a […]