Having trouble attracting new readers to your blog? Are you feeling overwhelmed by competition from the blogosphere? Are those statistics that were once happy and show sad and ugly numbers dwindling?
Certainly, no one in their right mind would want their blog or website to lose traffic, but that also means you have to make sure your blog is worth following. As we all should know when it comes to building an audience, ” content is king .” However, with the mass production of content online and the latest Google algorithms, quality content should be the main focus of all content contributors.
Quality content is content that manages to be error-free and attractive. While having error-free content is just a matter of having a good command of the English language and making sure your content is reviewed by qualified editors (if necessary), creating “engaging” content opens a whole new chapter.
Diversify your content
One of the easiest ways to create engaging content is to avoid sticking to one type of medium to communicate with your USA Email Lists subscribers. This means that if you are used to writing text-based blogs, you should start to vary it with things like images, graphics, infographics, quotes, videos, etc. Think of it as adding “flavor” to your content every now and then in a moment.
Hubspot is a perfect example of a blog that uses content diversification. They also make sure to mention the type of content the post will contain in the header like this:
Hubspot example of engaging content
The number one rule for having content that is easy to follow is to create content that is readable. Unlike printed material, online web typography should be organized in a clear hierarchy so that it is easy to read.
Okay, okay, we know that Google favors both quantity and quality, but that doesn’t mean you bore your readers with running sentences and superfluous details. Remember, you are writing for your readers, not for search engine spiders. Keep each heading or paragraph short and concise.
Seth Godin, the owner of one of the most popular marketing blogs ( ranked 1 out of 976 by AdAge Power ), writes every day. Minimal, short, and sweet is their motto.
Don’t overlook keywords
We don’t just use keywords for the sake of search engine optimization. Keywords also ensure that your readers stay on track and keep reading. Clearly, the reason the reader chose to “interact” with the content, the title of a blog, is because they were interested in knowing more about the topic. In other words, stay true to your title, topic, and keywords!
Create interesting titles
Sorry to tell you, but your readers will probably judge your content by the cover. The “cover” can be the image you attach to your blog post and, of course, the title.
The family share could have used something that sounded boring and overused, like ” 3 signs you’re in a bad relationship .” But they probably knew that’s not going to drive as much traffic as something that sounds a lot more dramatic and catchy like, ” 3 Ways Your Relationship Could Be Killing .”
FamilyShare example of engaging content
If you haven’t added those social media widgets yet, you’re missing out! If readers like your blog, they will most likely want to share it. Don’t make it difficult for them. Use social media widgets and icons to make your content shareable with the click of a button. Remember, by sharing, they are doing more for you than for themselves.
Besides varying your content across different mediums, another easy way to make your USA email list content highly engaging is by sharing stories. Stories that are interesting and suspenseful have a way of keeping readers hooked. Go ahead and engage your readers with stories or personal experiences, and enlighten your readers with something they may never have known.
Provide details and links
News, research, scientific evidence, and factual sources not only lend credibility to your content. But they also intrigue readers. Also, the more “proof” you have of the claims in your content, the greater the chance of convincing your readers to take action (see tip # 10 for more on this). Try to link to credible sources. Also, if you manage to establish a relationship with your sources, they might even return the favor one day.