For years, companies of all shapes and sizes have used the power of the crowd to research, test. And gain support for their products or service offerings. It makes sense. Leveraging the outside crowd can not only drive idea generation at scale and in real time. It can also drive engagement among your most important brand ambassadors.
Traditionally, market research has dictated that customers are always the best sources of information. By sticking to this USA Email Address traditional way of thinking. You are missing out on a lot of opportunities. One of the most influential crowds you have access to is your own workforce.
Achieve lasting business results from the inside out
Internal crowdsourcing is very similar to external crowdsourcing, except that your “crowd” is made up of your own employees. In general, there are three types of internal crowdsourcing solutions:
Predictions – Forecasting business outcomes and trends that impact your most important decisions (and are surprisingly accurate!)
Ideas – gathering ideas related to a potential new product offering (for example, Starbucks reaches out to employees to brainstorm new beverages)
Crowdsourcing Job Tasks: Determining If There Is A Better Way To Get Things Done In Your Company
Each type of crowdsourcing leads to transformative results. After all, your employees are often customers too, and they live and breathe your business every day. Internal crowdsourcing can:
Keep your business relevant. Innovation is the proverbial brass ring in business. According to a PricewaterhouseCoopers survey, nearly 80 percent of CEOs believe their innovation developments will drive efficiency and produce a competitive advantage.
This dependence on innovation puts pressure on companies to create something truly new, a task that is increasingly difficult in the global economy. It’s crucial for companies to harness the diverse set of perspectives and skillsets within their own walls to stay ahead and generate actionable ideas. And when you crowdsource your ideas internally, you can keep them hidden from prying eyes, thus maintaining your competitive edge.
Give your employees a reason to stay. According to Gallup, 87 percent of workers worldwide are not engaged. Considering that engagement is one of the most important drivers behind company growth, this should alarm you. Unengaged employees are less productive and will likely leave their companies sooner, while committed workers are more loyal, work harder, and stay with their companies longer.
Keep your head out of the clouds
Customers often have interesting ideas about your product or service, but they can also be highly biased or not fully informed.
On the other hand, your employees have the kind of collective wisdom and experience that customers simply cannot bring. In addition, the employees will be the ones to implement the ideas; They are likely to skip “pie in the sky” responses, or you can give them direct feedback if they are unreasonable or seem too biased.
Filter the trash. External crowdsourcing fails when a lack of control leads to unexpected results. In 2012, the White House launched collaborative questions and social media initiative for the President. Instead of receiving a healthy mix of inquiries, he was inundated with questions about marijuana legalization. Other brands have launched similar external crowdsourcing efforts and have obtained very little useful information because the exercises have been so unstructured.
Give your people a place at the decision-making table
Now that you understand the transformative benefits of in-house crowdsourcing. Here are five ways you can successfully implement it in your business.
Bring typically external projects to the USA email list company. There are some crowdsourcing projects that seem perfect for an external audience. For example, assessing market demand before making an investment. But you’re doing your business a disservice by not consulting with your employees as well.
Employees often have high-quality ideas and insightful predictions based on their experiences with your company. (and throughout their careers), But they rarely have the opportunity to express them. Next time you’re thinking about crowdsourcing tough problems. Or offering “open innovation” opportunities, consider first what your community of internal brand ambassadors has to offer.