E-mails do not decline in utility for the industry. The number of people who use email in the world reached 3.8 billion people in January 2018. This year, the number is expected to grow and with it, the strategist’s possibilities to effectively e-mail his strategies . To be Venezuela Phone Number List profitable, it requires you to be an expert in deliverability, analysis on the best long-term strategy, monetization and calculating customer value (LTV), mastering A / B testing, and so on. One of its advantages is the investment , which is less compared to other means. Another one is that the database can be correctly segmented to send emails precisely to potential customers, personalize them and thus achieve a stronger connection with them.
For this, you must analyze reception and opening rates, check the best times to send them an email that they will read and study their clicks. Basically it is to take advantage of email as a strategy base. One of the allies in this scenario are drip marketing campaigns, an automated set of emails that are launched based on specific deadlines or specific user actions and follow logical reasoning depending on the user’s interactions with the brand. Drip marketing is basic and goes hand in hand with digital marketing strategies , which this year is one of the most prominent.
Thus, although it is increasingly difficult for the consumer to open an email, even more so, to respond to it, the strategist will achieve it. Thus, the Boomerang study showed it with an analysis of Mailjet from July 2016, which revealed that British users reported that personalization is Phone Number List the factor that most leads them to click on an email sent by brands or companies ( 40.2 percent). This is consistent with data from Adobe and Econsultancy revealed that 52 percent of digital marketers consider the ability to personalize web content critical to their online strategy. In other words, personalization plus correct automation will make e-mailing one of the most prominent trends this year.